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ABOUT SG

It started with a text:

Screenshot 2026-10-27 at 6.27.43PM.png

From my friend Karen, February 20.

Then I didn’t hear from her for a couple of days.

When I finally saw her and asked what that was about, she walked me out to her car and opened the trunk. It was full of fabric, designer showroom samples she’d been collecting: velvets, ikats, kilims, embroidery. Gorgeous, and never more than a small piece of any one.
 
So I made a bag. Then another.

 

That’s how SG started.

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The dining room, mid-sort. Supervisors on duty.

FROM SAMPLE TO BAG  

One bag, start to finish.

IMG_2572.jpeg
01
Sort

Every batch starts as a pile of samples, sorted by color and mood.

IMG_2572.jpeg
02
Cut

Each exterior gets paired with the perfect lining and Horween handles.

IMG_2572.jpeg
03
Sew

Pinned and stitched inside out, handles tucked in.

IMG_2572.jpeg
04
Turn

My favorite moment, turning it right side out.

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05
Done

One of one. Karen called first dibs.

Susan Griak in Manhattan
THE MAKER

I'm Susan Griak.

I spent thirty years as an art director. Making bags turns out to be the same job: find the best piece, then crop it just right.

​

The bags are all different, and that’s what keeps it fun. Some fabrics put up a fight. Others I can’t wait to cut into. My favorite moment is the last one: turning a finished bag right side out. I make everything by hand, here in Minneapolis.

 

I hope you find the one with your name on it.
ABOUT SG

It started with a text.

IMG_1831.jpeg
The dining room, mid-sort. Supervisors on duty.

Then I didn’t hear from her for a couple of days.

When I finally saw her and asked what that was about, she walked me out to her car and opened the trunk. It was full of fabric, designer showroom samples she’d been collecting: velvets, ikats, kilims, embroidery. Gorgeous, and never more than a small piece of any one.
 
So I made a bag. Then another. That’s how SG started.

Screenshot 2026-10-27 at 6.27.43PM.png

From my friend Karen, February 20.

02
FROM SAMPLE TO BAG  

One bag, start to finish.

Sort
01
Cut
Sew
03
Turn
04
Done
05
IMG_0726.jpeg
IMG_2511.jpeg
IMG_2565.jpeg
IMG_2568.jpeg
IMG_2572.jpeg

Every batch starts as a pile of samples, sorted by color and mood.

Each exterior gets paired with the perfect lining, label color and Horween handles.

Pinned and stitched inside out, handles tucked in.

My favorite moment: turning it right side out.

One of one. Karen called first dibs.

Looking for my art director/advertising portfolio?

Click here: susangriak.com

Susan Griak in Manhattan
THE MAKER

I'm Susan Griak

I spent thirty years as an art director. Making bags turns out to be the same job: find the best piece, then crop it just right.

​

The bags are all different, and that’s what keeps it fun. Some fabrics put up a fight. Others I can’t wait to cut into. My favorite moment is the last one: turning a finished bag right side out. Each is paired with Horween leather and sewn by hand in Minneapolis.

 

I hope you like what you see.

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